Welcome back! Before I share the process we went through to manufacture and market the first hands-free tablet case, I think it’s important to provide an overview of our professional careers and how we believe they prepared us with the right skills to become product inventors.
Kelly’s Professional Background
As an art major, I graduated college with absolutely no clue on what to do with my life. I did an internship as a graphic artist and quickly realized that wasn’t the creative path I wanted to take. I knew I wanted to find a career that would allow me to use my creativity, but didn’t require a paintbrush or graphic software program.
I was fortunate enough to land a job at a top public relations firm in New York City. I have to be honest, I had no idea what PR was when I took the job. I spent the next four years learning how to promote national brands and products and had some pretty amazing opportunities and experiences. I met several celebrities, traveled across the country, and even held the 1996 Olympic torch as our team promoted the relay traveling through New York to Atlanta. After four years at the PR firm, I took a job running the PR department for a major furniture manufacturer and retailer. For close to a decade, I continued to hone my PR skills, working on some notable projects, including several HGTV Dream Homes and other television programs, such as The Apprentice, America’s Next Top Model, The View and more.
Jim’s Professional Background
Shortly after graduating from college, Jim took a job with an injection molding manufacturing company in the New York area. After a few years, he realized his talent for computers and engineering, and decided to head back to school to pursue a career in Information Technology. He has worked in the IT field for more than 15 years.
So, you are probably wondering why I gave you a snapshot of our professional backgrounds. It’s because I want you to see how our careers helped lay the foundation for becoming product inventors. My public relations experience allows me to promote the zoodi through traditional and social media outlets without paying an agency. Jim's plastics manufacturing background came in handy when we were going through the design and material selection for our product. And by default, he is our website manager and IT consultant. The message here is that just because we start our professional lives down one path, doesn’t mean that is the path we are meant to stay on throughout our careers. However, all the experiences and skills that you acquire throughout your life can be applied to whatever new ventures you decide to take.
Keep learning and growing. Take opportunities that scare you and give it your best shot! Challenge yourself. Jim and I had many sleepless nights over the four years it took for us to bring zoodi to market, but we have no regrets! We are content knowing we took a shot no matter the outcome. Are you going to let fear win or will you be brave enough to take your shot?
Stay tuned for my next blog post when I provide the steps we went through to create zoodi. I’ll share tips, tricks and lessons learned through the product invention process.
Thanks for reading!